EP 72. Per Sjofor - Product Price Specialist Entrepreneur
T.H.E. Podcast exclusive interview with…
Product Price Expert and Scale Entrepreneur. Per decided to develop a process that would ensure that every pricing experiment would be a success. This process is price specific market research and is called Predictive Demand Analysis(TM). He is the Co-FOunder of Atenga which uses this process and correlates the prediction with market demographics, features/functions and even marketing messages.
“The High Price of the best offer becomes an Anchor.”
Per knows a thing or two about perfect product pricing! He has long term interests in pricing, which led to experiments in the companies he’s been running — some of these experiments were a huge success, others where disasters. Business school learnings and books about pricing were to no avail - they were way too academic and theoretical to be useful. So he decided to develop a process that would ensure that every pricing experiment would be a success.
Check him out:
