EP 238. CAMP Co-Founder - Jamie Lanza
T.H.E. Podcast exclusive interview with…
Co-founder of CAMP and Community Fitness Industry Entrepreneur. Jamie is curating THE collection of group fitness + yoga studios that isn't just a place to train and practice, it’s a place to play.
Jamie has created the environment for ADULTS where working hard and playing hard live, HARMONIOUSLY. The team is on the verge of their Grand Opening in Santa Monica following the success of their home-base Tampa location. The business model backbone is built on humanizing fitness and experiential marketing.
“Reflect on the wins AND the losses.”
Straight out of a Wes Anderson movie, the studio and brand is inspired by Moonrise Kingdom. There was a real intention behind the first impression initiative and brand voice that enables quick-recall, contrasting the everyday fitness/yoga establishment. Today's episode is a masterclass in differentiation and industry innovation.
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