EP 74. Rob Koenen - CMO of Boxed Water
T.H.E. Podcast exclusive interview with…
CMO of Boxed Water. Rob Koenen has refined skills that every entrepreneur and business owner absolutely needs to scale their business out of their home office and into the world. The ability to know whether you need to double down on organic social, put more time & energy (…money) into ads, or work on your brand’s identity are just a few of the KPI’s Rob knows how and when to implement. Note taking time!
“Find a Mentor, somebody’s who been around the block.”
Rob’s extensive marketing and leadership experience is rooted in story-telling with innovative campaigns that span multiple communication channels. In his role at Boxed Water, Rob leads the brand’s trial and awareness efforts, digital opportunities, and retail experiences. In prior leadership roles, Rob has built true lifestyle brands for companies in food, apparel and footwear. If you are an aspiring entrepreneur with the vision of putting up a business that wouldn't hurt nature then today's episode is just right for you!
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